Digital Marketing has changed a
lot this year, although google makes over 500 changes in his search algorithm
every year, but this year they have made some big changes to improve the search
result and better search engine marketing. If we talk about digital marketing
strategies for 2013 it would be a lot different than this year because of the
changes in SEM and social media marketing trends and algorithms. The current
market status indicates that there will be a drastic change in the marketing
strategy for internet marketing, podcasting, blogging, video and internet marketing techniques, and the year 2013 is going to be more competitive for internet
marketer and online businesses.
Although it is not an easy science
to predict the changes and strategy for the digital marketing for next year but
the recent trend and improvements shows that it will be more competitive. But
we are going to show you some marketing strategies that should be more
productive in the coming year, What Would Be The Hottest Internet Marketing Strategies for 2013?:
#1. Measure What You Market
Since you can measure everything
for online marketing, it allows you to keep track every aspect of the marketing
campaign, it may be anything, sales stats, video marketing conversion stat,
email marketing stat, online surveys, click through advertising, etc.. Keeping
track of every move and stat will help you to refine your strategy and improve
the conversion and sales.
#2. Use Social Media To Join The Conversation
Social media is the best way to
engage customer this year and it will be for next year also, if you are not
using it effectively now you need to learn to make it more effective and engage
your customers easily. You should monitor the key sentiments & service
issues of your business and customers, engaging with your customers helps you
to fix all this and improve your social media marketing.
#3. Mobilize Your Marketing
It would be a good step to
mobilize your marketing in the next year, since the number of users of Smartphones
and tablets are increasing day by day and people prefer to get a device that
allows to be in touch with internet anywhere, you should focus on the mobile
media marketing. It may include, optimizing your website for mobile devices
which should be like foundation for your mobile media marketing. Text media messaging
which increases your reach to the customers. Mobile apps which will help you to
improve the user experience and since apps are the most convenient way to
access anything on the mobile devices and peoples are quite used to of it. And
finally mobile search and display network to capitalize your SEM more
efficiently.
The recent data says that mobile
apps provide better conversion and revenue, the iPhone apps improves the
conversion 200% with respect to the standard website, and even a mobile
optimized website has been able to improve the conversion by 26% than standard
websites. So obviously the mobile media marketing would be an effective
strategy in the year 2013.
#4. Test…. Then Target
Create test samples and scenario
and test for various factors like layout, user experience, advertisement
quality, etc.… first, once you have some results and you know the system that
works for you, you should work on targeting customers, create a more engaging
experience for the customers based on the results you have got from the
testing.
#5. Turn Data Into Insight
Since you will have access to
every data and stats of your digital marketing you need to use that data and
make decisions based on that data to improve your conversion and sales.
Although these are just a well
researched guess and it should be more effective in the coming year. If you are
really interested in knowing the effective digital marketing strategies for
2013 you should join the exhibit at SES
Chicago where you will be able to listen to some big names in the world of
digital marketing and you will learn some hottest strategies for next year.
